Dr Pepper FANSVILLE
_Visual System for CFB Onsite Activation 2019
Each college football season, Dr Pepper activates on game day by creating a unique on-site experience for fans to engage with featuring LTO prizes, appealing games, product sampling and more. These activations are hosted for fans at various locations near the stadium including SEC Nation games, Champ Weekend, Playoffs. This year, the activation’s look and feel is bold and festive, non-traditional and elevated, reflecting the energy and emotion emitted by the true fans, pushing their teams to victory and celebration.
The overall visual design is bold and immersive, infused with graphical and typographical treatments to emulate the sheer intensity of the pulsating crowd at the stadium, and to convey a sense of high-energy and excitement from a college football championship game. The design system was cohesively created for all deliverables ranging from event logo lockup, dynamic typography, graphical patterns, signages for game stations to a mural wall for photo op.
Furthermore, to honor the die hard Dr Pepper fans, we also created a Dr Pepper Fansville’s one-of-a-kind visitor center with a one-of-a-kind history exhibit with artifacts in the form of a timeline wall that progresses as fans walk through.
Agency: Deutsch LA
Client: Dr Pepper
EVP, Head of Design: Adhemas Batista
Associate Design Director/Designer: Desmond Hsu
