Unsugarcoated Snapple Facts
_Visual Design – Social Media Campaign 2022
Snapple is known for its fruity colors and upbeat facts. So to launch the new Zero Sugar Snapple, we removed the sweet sugar from our facts and ads. We created a social campaign that put a dark, unvarnished, tell-it-like-it is twist on Snapple Facts.
The design approach for this campaign is simple—a modern aesthetic with a bit of a retro look to provide Snapple Zero Sugar a voice it can own, with a signature Unsugarcoated attitude, on social platforms where it would drive the most dialogue on all the social media platforms.
The vibe is smart, playful and conversational, leveraging its flavor equity such as vibrant colors and fruit images through visuals. As a result this social media campaign hit the home run by engaging more Snapple fans than ever, and drove up sales subsequently by enticing many to try Snapple.
Agency: Deutsch LA
Client: Snapple
Associate Creative Director: Colleen Keesey
Design Director/Designer: Desmond Hsu
